Few television shows have had as loyal a following in recent years as Glee, the program that follows the group of misfits in a high school glee club. Well-known television shows often wind up being parodied in corporate training videos where, it’s hoped, the familiar format will hook viewers and keep them engaged. But parodying a show like Glee, which is best known for its rousing musical numbers, is a particular challenge—can a corporate video combine entertaining musical numbers with effective training?
Cohn Creative Group recently faced this challenge when a client asked us to make a video about their process for winning new work. The client was looking for something beyond the typical (and dull) conference room back and forth dialogue. We suggested a Glee parody, and the fun began.
With our deep knowledge of the client’s industry and business practices, we were able to quickly understand the new sales process. We then worked closely with a composer and lyricist, who translated our knowledge into catchy and clever songs (fortunately, “process” rhymes with words like “confess”). We cast a group of actors with long experience in musicals, including some who are currently performing in the most popular Broadway shows.
The resulting video hit the mark because it clearly explained the client’s process while simultaneously entertaining viewers. Audiences that included some of the most senior client executives gave our songs rave reviews and hailed the training as highly effective.
So if you’re looking for a unique and engaging way to train a highly demanding corporate audience, give us a call. We’ll give you some songs that will make your whole company sing.
